Hit Your Marketing Out of the Park!
We all want to hit a homer when it comes to marketing. If you are running or own a business -you are now in the business of being a...
Understanding Real Estate Brand Equity for Real Estate Agents and Brokers
A strong personal brand helps real estate agents build relationships, maintain customer loyalty, and most importantly grow your business. Mo
Why Newsjacking is One of the Most Effective Publicity Strategies You're Not Using
Have you heard of this term? For years I simply called this “leveraging the news cycle” and have earned thousands of media placements for a
4 Ways to Tackle Bad Online Reviews
Years ago, angry customers would send angry letters, then they started sending nasty e-mails - both a fairly private way to complain....
The Personal Branding Lesson from the 2016 Presidential Race Every Business Owner Needs to Know
I’m certain that most people will agree that there are many lessons to be learned in how the 2016 presidential election has played out...
5 Reasons Why Coaching Might Be What Your Small Business Needs
Is it time you took on a business coach? No matter how successful your small business, no owner has all the answers. But knowing when to...