June 4, 2019

hat is what story marketing does: it harnesses the power of storytelling, blending it with the expert messaging of your company and intent of your marketing plan, and delivering to the customer an experience that will attract their attention and encourage them to follo...

I am pleased to announced that I have been  invited to be among the marketing gurus and industry practitioners to address an audience of Radiology practice professionals during RBMA SPARK 2019 June 2-5 2019 in Miami Beach, FL. The event gathers pros from around the nat...

How to Write a Press Release Learn 6 tips to writing a stand out press release that conveys messages that will be of interest to your desired audience.

Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive soci...

If customers don't like how your widget works - this is your fault. If prospects don't understand why they should buy from you - this is mostly certainly YOUR FAULT.