Although Cybersecurity is on the radar of senior executives and boards of directors, there is still not enough budget allocated to truly manage evolving threats. My presentation provides tactics to help position not only cybersecurity as necessary line item, but also t...

I was willing to pay $10 for one wrap and the storeowner wanted me to pay $13. Meanwhile an Amazon seller had a 10 pack of the same item in assorted colors for 8 times less. There are two winners in this story – me – for getting more for my money and the Amazon Selle...

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Mastering Storytelling to Avoid Selling to Your Prospects

June 4, 2019

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