If customers don't like how your widget works - this is your fault. If prospects don't understand why they should buy from you - this is mostly certainly YOUR FAULT.

So what’s in a brand?  If you are running a business you must know the answer to this question.  Branding can be simply as “allowing you to sell more things, to more people, over more years at a higher price.” That by far is my favorite loose definition of branding. Be...

A strong personal brand helps real estate agents build relationships, maintain customer loyalty, and most importantly grow your business. Most importantly, branding gives you an identity that set you apart from your competitors, while allowing you to be recognized by c...

I’m certain that most people will agree that there are many lessons to be learned in how the 2016 presidential election has played out thus far. But there is one thing for sure that leaders of businesses in any industry can learn. It’s the importance of reputation mana...

Is it time you took on a business coach? No matter how successful your small business, no owner has all the answers. But knowing when to look for outside help – and who from – is a challenge in itself. I can tell you this small business owners often don’t spend enough...

Muhammad Ali once quipped that he said he was the greatest before even he knew he was. His chants about being “the greatest of all time”, “The Champ is Here”  and being “A Bad Man” was it all just bravado? Not exactly. 

Perception is Reality

What you tell people the...