If customers don't like how your widget works - this is your fault. If prospects don't understand why they should buy from you - this is mostly certainly YOUR FAULT.

Time flies and seasons change, but one thing remains an absolute constant … your need to follow trends to keep your business competitive.  It is important to adjust your marketing strategy to fit behaviors of your desired audience. Think with Google recently issued a y...

So what’s in a brand?  If you are running a business you must know the answer to this question.  Branding can be simply as “allowing you to sell more things, to more people, over more years at a higher price.” That by far is my favorite loose definition of branding. Be...

We all want to hit a homer when it comes to marketing. If you are running or own a business -you are now in the business of being a content creator. Sorry there is no way around it - in unless you hire a professional to do it. To achieve a home run in marketing RO...

When it comes to creating content for your blog or e-newsletter focus often all you need to to find them, and sometimes we need to let go a little. These tactics should help you and your team find your best ideas.

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