I was willing to pay $10 for one wrap and the storeowner wanted me to pay $13. Meanwhile an Amazon seller had a 10 pack of the same item in assorted colors for 8 times less. There are two winners in this story – me – for getting more for my money and the Amazon Selle...

I often receive inquiries from small business owners who are seeking help with their public relations, branding and digital strategy. Although many of them are different in what they do, they all have one thing in common: they never have  a clue on what to spend on the...

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Mastering Storytelling to Avoid Selling to Your Prospects

June 4, 2019

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