June 4, 2019

hat is what story marketing does: it harnesses the power of storytelling, blending it with the expert messaging of your company and intent of your marketing plan, and delivering to the customer an experience that will attract their attention and encourage them to follo...

Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive soci...

Even a business leader with the best fleshed out idea is likely NOT to obtain money for their idea without having their own capital or assets of value to present as collateral. You absolutely must have money to get money especially if approaching investors.

By reading or listing to information outside your industry there are lessons to be learned from how other industries and professionals handle challenges that impact any business such as employee relations, customer acquisition and marketing.

Do you have enough funds for first year living expenses? Grants/ Loans/Financing? Do you have a clever Business Name? Register the domain name/email address.

So what’s in a brand?  If you are running a business you must know the answer to this question.  Branding can be simply as “allowing you to sell more things, to more people, over more years at a higher price.” That by far is my favorite loose definition of branding. Be...