Dig into these tips to gain a competitive edge:
Network with like-minded people – the connections are invaluable. They could end up being customers, followers, referral sources readers or sponsors. Of course treat absolutely everyone with respect and grace.
If you have the ability and bandwidth you can sponsor and event for a local charity. Consider the simply offering door prizes for events. Negotiate what you get in return for your sponsorship. Ask for banner ads on their website for a set period of time.
Use social media. there are so many options for social media and if you try to create a huge presence in all, you will crash and burn. Pick a few that you feel you can do well – and do them well. For example – I stick mostly to Twitter. Occasionally, I will work with Youtube and Periscope. Seek help from a professional to develop a social media strategy, click here to learn more.
Build an ongoing email list. You want to be able to reach potential connections; don’t wait for them to come to you. Reach out to your list often with targeted information.
Become a public speaker or host some community classes. This is really two separate skills but I am putting them together because they involve a level of comfort getting up in front of people and persuading them to partner with you.
Find a mentor – if you are new, find a mentor. We all started somewhere and most people are willing to share their expertise if someone is truly going to appreciate it and put true effort into their goals.
Start a blog – unless of course your blog is your “product.” A blog offers a personal approach to your business and nowadays people have come to expect that personal touch.
Create an explainer video. they may come to your site or blog, but how do you keep them there? Grab their attention with an explainer video - you can use an app on iPad called Adobe Spark Video.
If you’re still struggling to market your business on your own, consider seeking help today! Give me a call and let's chat about the possibilities. - Shakira M. Brown, Managing Principal, SMB Strategic Media 1-888-436-0033.