In the ever-expanding digital age, businesses face the challenge of marketing growing product ranges to distracted consumers across an increasing number of channels, devices, and markets. Increased competition from emerging business offering so-called more convenient or faster options continues to make reaching your desired customer more challenging and yet all more important. One marketing category persists over time: email marketing. Giving marketers the broadest reach of all the channels available to them, email marketing generates also the highest ROI.
Why should you establish an email marketing plan?
Email marketing has a return on investment of 3800%
92% of online adults use email, with 61% using it on an average day
Email marketing drives more conversions than any other marketing channel, including search and social
57% of email subscribers spend 10-60 minutes browsing marketing emails during the week
53% of marketers say ongoing personalized communication with existing customers results in moderate to significant revenue impact
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
72% of people prefer to receive promotional content through email, compared to 17% who prefer social media
90% of email gets delivered to intended recipient’s inbox, whereas 2% of your Facebook fans see your posts in their News Feed
Marketers have noted a 760% increase in revenue from segmented campaigns
Personalized emails deliver 6x higher transaction rates
Still Need Convincing? Here’s a Client Case Study
My firm has been creating a biweekly e-newsletter for a small local organic skincare product line for over one year. Our focus has been to provide content in the newsletter that helps its readers lead a more natural and healthy lifestyle in general – not just promote the products. For the 2016 Black Friday promotion, which was one year into the email marketing strategy for the client, we offered an exclusive 15% off purchases for the entire weekend exclusively for email subscribers. With over a year of nurturing these subscribers we saw a 100% increase in sales conversions from the newsletter in just 24 hours. We had a 29% open rate and a 7% click through rate – which is 65% above the industry average for beauty and personal care related emails. AMAZING! Note this newsletter averages a 3.3% click rate which is still THREE times the industry average.
Our client received over 60 orders that weekend – the most in the company history. The engagement over the course of the year that provided helpful information for subscribers every day lives nurtured them over time to trust the client’s brand better than any advertising would do. In the long run, both our client and its subscribers benefited from our email marketing strategy.
Content Remains King
It’s important not just to have an email marketing plan in place, but to create quality content to draw in your customers and keep them engaged. Do you have the time and resources to meet the demand for high-quality content your customers expect? The seasoned and skilled writers at SMB Strategic Media are committed to fulfilling your customer’s need for quality content. We are happy to build a custom email marketing strategy based on your business needs and brand objectives. Reach out today to see how SMB Strategic Media can help your small business grow!
Contact us at 1-888-436-0333 ext. 1 or Email Us Today
Co-written by Charlotte Jolicoeur - PR Associate with SMB Strategic Media
Business Advice & Networking All in One Place on March 21, 2017