We all want to hit a homer when it comes to marketing. If you are running or own a business -you are now in the business of being a content creator. Sorry there is no way around it - in unless you hire a professional to do it. To achieve a home run in marketing ROI, you need a strategy. You must create content that will resonant and be relevant to your intended audience to reach the World Series of marketing. It’s a goal we all can relate to: the drive to push ourselves beyond our limits. This can be achieved.
I have assembled some quick hits (okay so I am keeping the baseball theme going) featuring some analogies to America's favorite past time for you to keep in mind.
Pitch - Make it Solid and Effective. Once you get your foot in the door, lay out the Marketing Strategy.
Hit - Ensure that your Website, Blog, Platform or Shop is compelling and accessible
First Base - The Landing Page is key in holding on to your loyal or potential customer - so spend the time and money to get it right!
Second Base - Keep them on your site with educational and engaging content
Stolen Base - Network! Strategically, share your content on high traffic sites
Third Base - Spend less time doing. Automate with Marketing Software Platforms
Catch - Email Marketing is still important. Reach out to your fans with sales hooks and reel them in. Nurture your Leads with Calls.
Home Run - Return on Investment. See it all come together.
Coach - Social Media Managers, Consultants, Business Owners are the machines behind the wins!
About the Author:
Shakira M. Brown is a 13 time award-winning PR and Marketing expert and the Managing Principal and CEO of SMB Strategic Media LLC (http://pradviser.net), a boutique communications firm specializing in providing affordable public relations, branding, content development, social media management and search engine optimization for small and middle market businesses. Her firm also offers three month One-on-One Private Intensive Brand Coaching to small business owners wishing to take their brands to the next level affordably.
Shakira, also known as The Small Biz Whisperer and hosts a weekly podcast titled, the Moment Masters Show available on iTunes and Google Play. Work with Shakira one-on-one via Private Intensive Brand Coaching.