Is a Mission Driven Business Right for You?


Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive social and environmental impact.

There is a misconception about nonprofit and for profit businesses. Some people think that if they want to 'do good' they must be a nonprofit. That is simply not the case. Today, there are many companies that are for profit that have a mission to make a difference while making a profit. Is this type of business for you?

I recently filed a filed a story on this very subject on blackenterprise.com. If you are curious to learn more about how you can run a mission driven for profit business check it out here:

HOW TO BE A SOCIALLY CONSCIOUS BUSINESS

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Shakira M. Brown is a awarding New Jersey public relations expert, marketing and branding specialist. Note: Ms. Brown is not/not affiliated with the entertainer with the same first name.Small Business – Marketing – Branding – Web Strategy Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ,  NJ/Gloucester County, NJ/Camden County, New Jersey/Mercer County, New York, PA, MD, CT, Florida, California, Illinois, Texas