How Trust & Respect Ultimately Defined Prince’s Brand

The world lost a great musician recently in the sudden death of legendary musician Prince. The genre and gender-bending musician, has departed the earth, though his music and legacy will live on forever. Perhaps no other performer of his time, or any time before or after, forced audiences to reexamine who they were and what music was capable of, in quite the way he did. From his humble beginnings in Minnesota to his breakthrough in the mid-70s and 80s, and his masterpiece Purple Rain, he possessed an intangible charisma that kept us all intrigued. There is no shortage of stories circulating stating what a unique, giving and fascinating individual Prince was to the very end. He was n otoriou

Why You Should Be Interested in the Business of Branding

Whether starting up your company or looking to re-brand, educating yourself on the importance of branding can ensure that, in this saturated world of business, you can stand head and shoulders above your competitors. Your brand is a promise to your customers that tells them exactly what to expect from your products or service, who you are and what you do. Just look around at some of the biggest brands in the world, their branding is so strong you need only to see the flash of red or an apple, to know which brands we’re probably talking about. Many small businesses confuse marketing with branding, but in fact these are two separate mediums that simply intertwine. Marketing promotes your brand

10 Quick Headline Tips for the Best Results

Your headline by far the most important part of your online posts and essential for the best engagement. Headlines can gain you new readers on social by introducing them in an intriguing way that entices them to react to a call to action – the holy grail of engagement. With that in mind, here are some quick tips for writing your best headlines. 1. Quickly summarize the piece. Studies show that five times as many online readers only read the headline and generally skip the body (which will include your call -to-action). Therefore, you want to put the most basic summary of your piece right on top where everyone can read it, rather than demand more of them by hiding its meaning in the body.

5 Ways to Improve Your Return on Investment on Attending Business Events

It is extremely important to build your network before you need it. The secret to accomplishing your business objectives can be found in reaching out to other people. What distinguishes highly successful people from everyone else is the way they use the power of relationships so that everyone wins. The next time you attend a networking event (which you should be doing at least three times a month) or industry conference remember these five highly effective tactics to maximize the ROI on your time and investment. 1. Know your targets. If possible, get the list of attendees beforehand and decide which people you most want to meet. Some smaller networking groups share the list of registered att

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Shakira M. Brown is a awarding New Jersey public relations expert, marketing and branding specialist. Note: Ms. Brown is not/not affiliated with the entertainer with the same first name.Small Business – Marketing – Branding – Web Strategy Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ,  NJ/Gloucester County, NJ/Camden County, New Jersey/Mercer County, New York, PA, MD, CT, Florida, California, Illinois, Texas