Grow Your Email List with These 20 Powerful Tips

Get ready I have some terrible news: Your email marketing database degrades by about approximately 30% every year. Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL or Earthlink (YIKES) address they only use to fill out forms on websites. Without a list of email addresses in your database, email marketing can be quite challenging. That is why email list growth is the single most important aspect of any sustainable email marketing program. And it’s not enough to just focus on growing your email list as a one-time task. It’s imperative that list growth be ongoing due to the constant unsubscribes, those m

Why Muhammad Ali Was the Greatest at Public Relations and Branding

Muhammad Ali once quipped that he said he was the greatest before even he knew he was. His chants about being “the greatest of all time”, “The Champ is Here” and being “A Bad Man” was it all just bravado? Not exactly. Perception is Reality What you tell people they shall believe is the essence of both branding and public relations. For Muhammad Ali, his confidence in his capability as a professional boxer led him to boast about his skills convincing the general public before there was proof of his talent. A lot of it was showboating of course, but man what a show! His press conferences before boxing matches are LEGENDARY. He was the biggest trash talker of his time in professional sports. W

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Shakira M. Brown is a awarding New Jersey public relations expert, marketing and branding specialist. Note: Ms. Brown is not/not affiliated with the entertainer with the same first name.Small Business – Marketing – Branding – Web Strategy Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ,  NJ/Gloucester County, NJ/Camden County, New Jersey/Mercer County, New York, PA, MD, CT, Florida, California, Illinois, Texas