So what’s in a brand? If you are running a business you must know the answer to this question. Branding can be simply as “allowing you to sell more things, to more people, over more years at a higher price.” That by far is my favorite loose definition of branding. Being able to sell on you reputation alone is the holy grail of marketing. "BRANDING IS NOT A LOGO..." Recently I interviewed a guru in branding with roots on Madison Avenue in New York on my small business podcas