So what’s in a brand? If you are running a business you must know the answer to this question. Branding can be simply as “allowing you to sell more things, to more people, over more years at a higher price.” That by far is my favorite loose definition of branding. Being able to sell on you reputation alone is the holy grail of marketing. "BRANDING IS NOT A LOGO..." Recently I interviewed a guru in branding with roots on Madison Avenue in New York on my small business podcast the Moment Masters Show .” My conversation with advertising and branding expert Robert A.B. Sawyer covered how branding is not defined by the business, but more so by its customers. “A brand is not a logo, it’s not a t
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