Communication Keys to Building a Rapport

Managers and leaders of companies small and large rely on these three elements of communication as they build and maintain strong bonds with employees: ° Chemistry. While it is no substitute for a thorough background check on a promising job applicant, an intuitive feeling of camaraderie is important. Keep a balance of compassion and purpose in your communication. ° Clarity. Clear and upfront expectations build on the relationship foundation. Agreeing on detailed work assignment with exact specifications saves misunderstanding a later. Don’t hesitate to discuss the tasks drawbacks too. Staff members who have a clear picture of the task won’t be taken aback by its downside. ° Consistency. C

Is a Mission Driven Business Right for You?

Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive social and environmental impact. There is a misconception about nonprofit and for profit businesses. Some people think that if they want to 'do good' they must be a nonprofit. That is simply not the case. Today, there are many companies that are for profit that have a mission to make a difference while making a profit. Is this type of business for you? I recently filed a filed a story on this very subject on I

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Shakira M. Brown is a awarding New Jersey public relations expert, marketing and branding specialist. Note: Ms. Brown is not/not affiliated with the entertainer with the same first name.Small Business – Marketing – Branding – Web Strategy Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ,  NJ/Gloucester County, NJ/Camden County, New Jersey/Mercer County, New York, PA, MD, CT, Florida, California, Illinois, Texas