Is a Mission Driven Business Right for You?
Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive social and environmental impact.
There is a misconception about nonprofit and for profit businesses. Some people think that if they want to 'do good' they must be a nonprofit. That is simply not the case. Today, there are many companies that are for profit that have a mission to make a difference while making a profit. Is this type of business for you?
I recently filed a filed a story on this very subject on blackenterprise.com. If you are curious to learn more about how you can run a mission driven for profit business check it out here: