Have you heard of this term? For years I simply called this “leveraging the news cycle” and have earned thousands of media placements for a
‘Tis the Season to Network! The holiday party season blitz has officially begun. If you are like me you probably already have at least four daytime and/or evening holiday parties on you calendar. If you are not like me, you are missing a huge opportunity to pick up some new leads in your pipeline for 2017. Why Holiday Parties? Two words: Decision Makers. Holiday parties are the one major event of the year that brings out top leaders of companies. If you have been trying to get face time with the head of a department or even better the CEO of a company, get yourself into a holiday party! When it comes to professional associations and chambers of commerce you can bet that the top leadership o
Years ago, angry customers would send angry letters, then they started sending nasty e-mails - both a fairly private way to complain. Today the whole world is privy to your company mishaps via abrasive online reviews on sites like Yelp! and Google Reviews, among others. Although their correspondence is irate, of course you cannot respond in kind. Take these steps to craft, timely online review responses that smooth ruffled feathers and restore customer satisfaction. ° Personalize your response. A form response—“Dear Customer: Thank you for contacting us …”—will infuriate an already fuming customer. Add a personal touch to let the person know that a real person is handling the situation: “Mr
