

Why Newsjacking is One of the Most Effective Publicity Strategies You're Not Using
Have you heard of this term? For years I simply called this “leveraging the news cycle” and have earned thousands of media placements for a

5 Reasons Why You Should Attend Holiday Parties this Season
‘Tis the Season to Network! The holiday party season blitz has officially begun. If you are like me you probably already have at least...

4 Ways to Tackle Bad Online Reviews
Years ago, angry customers would send angry letters, then they started sending nasty e-mails - both a fairly private way to complain....