Mastering Storytelling to Avoid Selling to Your Prospects
hat is what story marketing does: it harnesses the power of storytelling, blending it with the expert messaging of your company and intent o
Is a Mission Driven Business Right for You?
Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found...
Money for Money: Advice for Gaining Access to Capital for Your Business Idea
Even a business leader with the best fleshed out idea is likely NOT to obtain money for their idea without having their own capital or asset
Multi-Industry Reading is Fundamental for Any Business Leader to Advance
By reading or listing to information outside your industry there are lessons to be learned from how other industries and professionals handl
The Start-Up Entrepreneur's Must Have To-Do List
Do you have enough funds for first year living expenses? Grants/ Loans/Financing? Do you have a clever Business Name? Register the domain na
Build a Brand for Success with Proper Positioning
So what’s in a brand? If you are running a business you must know the answer to this question. Branding can be simply as “allowing you...
Keep a Steady Flow of Content by Effectively Brainstorming
When it comes to creating content for your blog or e-newsletter focus often all you need to to find them, and sometimes we need to let go a
Why Newsjacking is One of the Most Effective Publicity Strategies You're Not Using
Have you heard of this term? For years I simply called this “leveraging the news cycle” and have earned thousands of media placements for a
5 Reasons Why You Should Attend Holiday Parties this Season
‘Tis the Season to Network! The holiday party season blitz has officially begun. If you are like me you probably already have at least...
4 Ways to Tackle Bad Online Reviews
Years ago, angry customers would send angry letters, then they started sending nasty e-mails - both a fairly private way to complain....