Mastering Storytelling to Avoid Selling to Your Prospects
hat is what story marketing does: it harnesses the power of storytelling, blending it with the expert messaging of your company and intent o
Is a Mission Driven Business Right for You?
Do you own a business and have a passion for making a difference? You are not alone. A 2014 Nielsen Doing Well by Doing Good survey found...
Money for Money: Advice for Gaining Access to Capital for Your Business Idea
Even a business leader with the best fleshed out idea is likely NOT to obtain money for their idea without having their own capital or asset
Multi-Industry Reading is Fundamental for Any Business Leader to Advance
By reading or listing to information outside your industry there are lessons to be learned from how other industries and professionals handl
The Start-Up Entrepreneur's Must Have To-Do List
Do you have enough funds for first year living expenses?
Grants/ Loans/Financing?
Do you have a clever Business Name?
Register the domain na
Build a Brand for Success with Proper Positioning
So what’s in a brand? If you are running a business you must know the answer to this question. Branding can be simply as “allowing you...