Celebrity Chefs Fail Too! Don’t Believe Your Own Hype
If customers don't like how your widget works - this is your fault. If prospects don't understand why they should buy from you - thi
Digital Marketing Trends from 2017 You Will Need to Remember in 2018
Time flies and seasons change, but one thing remains an absolute constant … your need to follow trends to keep your business competitive....
The Start-Up Entrepreneur's Must Have To-Do List
Do you have enough funds for first year living expenses? Grants/ Loans/Financing? Do you have a clever Business Name? Register the domain na
Build a Brand for Success with Proper Positioning
So what’s in a brand? If you are running a business you must know the answer to this question. Branding can be simply as “allowing you...
Understanding Real Estate Brand Equity for Real Estate Agents and Brokers
A strong personal brand helps real estate agents build relationships, maintain customer loyalty, and most importantly grow your business. Mo
What's the Best Way to Begin a Speaking Engagement?
The master of ceremonies has finished introducing you, and the audience is waiting. What next? Take these steps before you launch your prese
Why Muhammad Ali Was the Greatest at Public Relations and Branding
Muhammad Ali once quipped that he said he was the greatest before even he knew he was. His chants about being “the greatest of all time”,...
How Trust & Respect Ultimately Defined Prince’s Brand
The world lost a great musician recently in the sudden death of legendary musician Prince. The genre and gender-bending musician, has...
Why You Should Be Interested in the Business of Branding
Whether starting up your company or looking to re-brand, educating yourself on the importance of branding can ensure that, in this...
Why How-to Videos are Great for Your Public Relations
Today when consumers need help figuring something out they ‘Google it’ and often times a how-to video on YouTube is one or more of the...