Understanding Real Estate Brand Equity for Real Estate Agents and Brokers

While advising several real estate agents regarding ways they can market and brand to increase revenues, I learned something that made me a bit disturbed. Most real estate agents and the small-mid-size independent real estate broker firms they work for have branding all wrong. YIKES! It’s a sea of battling logos, colors and poor brand messaging that are encouraged by owners of these firms. How are these small brokers going to build brand equity in their firm if their agents are always focused on building their own unique brand?

Branding is not about logos and there certainly shouldn’t be multiple (or potentially hundreds) of logos competing for recognition at one realty office. The agents and the broker offices need to be in sync.

"Good branding is critical to the success of real estate agents because it affects how the agent is perceived and discovered by potential buyers and sellers."

A strong brand helps real estate agents build relationships, maintain customer loyalty, and most importantly grow your business. Most importantly, branding gives you an identity that set you apart from your competitors, while allowing you to be recognized by clients.

LIVE WEBINAR: Real Estate Brand Equity: Get More Listings and Increase Sales

We are pleased to offer an exclusive webinar, which reveals the fundamentals of branding, which I hope will be an opportunity for real estate agents everywhere working for small and mid-size brokers to explore ways to improve their business results. Because I know the importance of the sales process and growing your business this webinar is being offered on multiple dates and times for your convenience.

If you are ready to register for this exclusive webinar - CLICK HERE

If you need a some more details and information definitely - CLICK HERE

"Did you know 90% of real estate agents fail in their 1st year? It’s not because their bad agents it’s because they didn’t invest in themselves."

Attract More Buyers and Sellers!

To successfully attract new clients, close more deals, and continue growing your business today, you have to do more to stand out from competition. To achieve level of success that you deserve, you have to invest in personal branding. This is beyond essential for real estate agents. It’s virtually impossible to grow your real estate business if no one in your local community knows who you are or recognizes your name or worse knows your competition all to well. It’s extremely difficult to land new buyers and sellers without a strong reputation that is supported by genuine testimonials and a steady flow referrals from happy buyers and sellers.

Get the information you need by signing up for one of my convenient LIVE Webinars at the below button. Remember multiple dates and times are available:

Still not sure? I Understand - Click Here For More Details to Help You Decide.

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Small Business – Marketing – Public Relations – Branding – Web Strategy – Advertising Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ Northern New Jersey, Southern New Jersey, Tri-State, New York City, Staten Island


Shakira M. Brown is a awarding New Jersey public relations expert, marketing and branding specialist. Note: Ms. Brown is not/not affiliated with the entertainer with the same first name.Small Business – Marketing – Branding – Web Strategy Essex County, NJ/Morris County, New Jersey/Union County, NJ/Bergen County, New Jersey/Middlesex County, NJ,  NJ/Gloucester County, NJ/Camden County, New Jersey/Mercer County, New York, PA, MD, CT, Florida, California, Illinois, Texas