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7 Tips for Posting on Social Media

Let's face it running your business while trying to engage on social media is challenging. Consistently cultivating engagement on social media is no easy task for sure—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. Check out these 7 tips for posting on social media that will help you increase engagement across your social media platforms.

1. Keep Your Social Media Posts Short and Simple

Twitter: 71 – 100 characters (images no longer count against the limit)

Facebook: 40 – 119 characters

Google+: less than 60 characters per headline

2. Include a Link with Every Social Media Post

Ensure the link is relevant

3. Include an Image with Every Social Media Post

4. Be Social on Your Social Media Networks

  • Respond to mentions

  • Follow or like your engaged followers

  • Like posts from your engaged followers

  • Monitor hashtags

  • Participate in relevant conversations

5. Identify and Follow Influencers in Your Industry

6. Reuse and Recycle Your Social Media Posts

  • Re-write the post using different messaging

  • Include a different hashtag

  • Use a different call to action

  • Include a different mention

  • Experiment with the time of days and days of week you share your post

7. Post Consistently and Diversify Your Offering

  • Use the right social media channel for the type of content

  • Post a mix of promotional, conversational, and personal posts

  • Post regularly and consistently

source: Addthis

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